Amazon rolls out global programme ‘Launchpad’

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Mumbai, December 6
E-commerce Major, Amazon has launched its global programme “Launchpad” in India to provide start-ups a platform to market, sell and deliver products across
the globe.
India is the seventh country where Amazon Launchpad has been made available, and the platform, ‘tailormade’ for start-ups, is available for a fee of ?5,000 a month, the company said.
Even before its launch, over 25 Indian Startups
including Witworks, Leaf Wearables, Ducere Technologies, Lechal (haptic-based interactive footwear), and Seventh Sense Technologies, have already joined the programme, it said.
Over 25 Indian start-ups including Witworks, Leaf Wearables, Ducere Technologies, Lechal (haptic-based interactive footwear), and Seventh Sense Technologies, have already joined the programme, it said.
The Launchpad will offer start-ups and small enterprises access to custom pages where sellers can showcase their products through photos and videos, marketing support to help product discovery, and access to Amazon’s global customer base.
“India is a unique place The connection to the start-up community is rich in India…as a start-up
comes to us, we will help them launch not just in India, but also get access to global markets
spanning the US, UK, France, Germany,” Jason Feldman, Director
Global Innovations, Amazon, said.
With Launchpad, Amazon hopes to augment the innovation culture among the Indian youth, support the Indian government’s ‘Start-up India’ initiative and help build the India story, he added.
Through the Launchpad page start-ups and entrepreneurs can sell products on a global scale, overcoming general marketplace challenges like requirements of large investments to get noticed and loss of margins in channels, the
company said.
The Launchpad store on Amazon India website has over 400 products
ranging from wearable technology, smart homes, food and beverages, health monitoring and
educational toys among others.
Amazon has tied up with various partners including Department of Industrial Policy and Promotion’s ‘Start-up India’ initiative, Nasscom 10,000 start-ups and Indian Angel Network.
Launchpad is already available in the US, UK, China, Germany, France and Mexico.

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