Online shopping websites are laden with fake customer reviews and in an attempt to penalise those who are responsible for tarnishing its brand, Amazon is now suing over 1,000 fake reviewers.
The biggest online retailer has already filed a lawsuit against 1,114 fake reviewers who, as GeekWire reports, offer services for posting mock reviews. Amazon’s main concern is that these reviewers are ruining the website’s brand name by posting “false, misleading, and authentic” reviews.
These reviewers provide fake review-writing services at minimal prices of 5 dollars on the website Fiverr.com. Following an investigation, Amazon has acquired an entire list of ‘defendants’ who hold a Fiverr account and is now looking to prosecute them.
The legal document reads: “Amazon is bringing this action to protect its customers from this misconduct, by stopping defendants and uprooting the ecosystem in which they participate. Although Amazon has successfully requested removal of similar listings from Fiverr in the past, the removal of individual listings does not address the root cause of the issue or serve as a sufficient deterrent to the bad actors engaged in creating and purchasing fraudulent product reviews.”