Brazil gives India game plan on how to win the bid

Former IOC director Michael Payne suggests that Rio hosting the Games has brightened India’s chances of winning a bid.
Sidney Levy, the Rio Games CEO invoked the most non sports of shortcomings when trying to prop flagging self confidence of Brazilians against the onslaught of global criticism over them delivering the Olympics. “Brazilians have a low perception of themselves and their ability to deliver,” he began, before drifting, “like we’ve never won a Nobel Prize.. how to build character of a nation is very complicated.”
This was a strange lament for a sassy country made to feel not good enough on the eve of a sporting event, the Games. Levy though would wrap up his media interaction with a blunt prophecy: “Today every organiser wants to create Games that are same or even better than the last one. Don’t. We can’t keep asking for more and more.”
After Beijing’s extravagance, a course correction was in order and it’s taken a frugal London and a slumping Brazil for sports administrators to realise future games cannot keep pegging the budgets higher and higher up. That Rio is on the brink of hosting South America’s first Olympics should give India hope. Michael Payne, a former IOC director of 20 years who also was a key advisor for the Brazilian bid, reckons India should not stop dreaming – never mind the Commonwealth Games scar.
One example India can stop scratching at that 2010 scab is USA. “Remember Atlanta 96 were not great. Here was America slipping up! But they still won the Winter Games and are strong contenders for 2024,” he says. Atlanta failed on various counts of technology, transport and security, and Brazil went through 4 failed bids – since 1936 actually – before they eventually cracked the code. Payne reckons there’s a right time for every country – Beijing’s wasn’t sooner than 2008. And IOC’s fundamental aim to take Olympics to new parts of the world – Beijing, Rio were as political as technical choices – means India’s time is imminent. It might not be anytime soon though – given the next two Winter Games are in Korea and China and 2020 is Tokyo, a safe choice given Japanese efficiency. But the lull might be a right time to start planning.

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