Famous Punjabi star Bali Sagoo in Bhaderwah with Cafe Punjab

From being a hot-bed of militancy, Bhaderwah town in the Doda district of Jammu and Kashmir and the adjoining regions don a new look with rapid development changing the lives of the people. Surrounded by lush green meadows, snow-clad mountains and covered with dense vegetation, Bhaderwah is the latest destination for Punjabi super stars and singers . After 30 years, the shooting for a Punjabi Album ‘Cafe Punjab ‘, composed by famous Punjabi singer Bali Sagoo is in progress here.
The picturesque valley with its gurgling streams picturised in Farooq Shaikh and Poonam Dhillon starrer 1980’s film ‘Noorie,’ is once again seeing cameras rolling with Bali Sagoo Punjabi Album.
With peace prevailing, tourism gets a boost in
the Bhaderwah Valley. Chief Executive Officer, Bhadewrah Development Authority Bal Krishan said, “This is the highest number of tourist arrivals recorded in the last 10 years at Bhaderwah . It has been a very good season for us as now film and album makers are visiting Bhaderwah . But Bhaderwah ‘s potential is unparalleled and we hope to do more work.”He endorsed the tourist season of this a big success.CEO expects more tourist and film makers and super stars arrivals to Bhaderwah this year. Bhaderwah is also getting a face lift as a tourist destination. will attract more people to this place and hoped that more filmmakers will return to the Bhaderwah Valley that has unparalleled beauty, but was neglected for over
two decades.
He added that tourists have been returning to Bhaderwah in recent years, which will revive the tourism industry.A fabulous Tourist Reception Centre, along with other facilities, has added to its advantages.
The government has also announced special packages for those investing in tourism by way of granting tax rebate for constructing hotels and guest houses.
“The state government should improve road connectivity in Bhaderwah
on a priority basis.
You see, it takes a lot of time to travel from one destination to another because of bumpy and dusty roads, Bali Sagoo famous Punjabi Singer told who is now a days in Bhadewrah shooting for a Punjabi Album. Despite problems, Bhaderwah ‘s tourist industry is ready to bounce
back this year to break
past records. He informed sparkling rivers, regal Devdar trees, flowering meadows and snow capped peaks – the beauty of Bhaderwah had been depicted as the beautiful playground for frolicking lovers in several hit Hindi movies and serials over the decades.
My motive is also that film and album units should come here as it helps in enhancing employment and boosting tourism. There is no better medium than films to convey to the entire world that situation in Bhaderwah and in whole Chenab valley is returning back to normal,” he said .Those who don’t have visited Bhaderwah , I want to tell them that we are here enjoying and shooting in a very peaceful manner,” says
Bali Sagoo.
He appreciated the
Chief Executive Officer Bhaderwah Development Authority for providing them congenial atmosphere and approaching him for album shoot .Raiz Ahmed Khan, a local resident, said that after film Noorie in 1980, the shooting almost came to a halt after militancy erupted in the entire Chenab Valley, disrupting the source of income of many people dependent upon the tourism industry as it is the only industry in the hilly terrain. But with things improving now and the shooting of Punjabi Album, we are hoping it will boost the tourism industry in the area, he added.

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