Newspoint Bureau Jammu Tawi, December 3 Minister for Industries and Commerce Chander Parkash Ganga today called for exploring new avenues and employing modern marketing techniques for promotion of J&K’s authentic and unique handicraft and handloom products. Speaking at a function after inaugurating “Special Handloom Exhibition-2016” at Kala Kendra here, the Minister said such events provide a platform to the artisans and weavers of the State to exhibit and market their products. The Exhibition is being organized by J&K State Handloom Development Corporation and sponsored by Development Commissioner Handlooms, Union Ministry of Textiles. The exhibition showcases products of finest quality under the “India Handloom” brand, drawn from some of the exotic locations of J&K. The products range from silk, classic Pashmina shawls, world famous Kani shawls, exotic embroidered shawls, Basohli Pashmina shawls, and many other products produced by the weavers, artisans, and craftsmen. The showcased collections have been made using handlooms from across the state, to create a unique identity and promote the rich culture and heritage. This is a part of a continuing initiative to promote handlooms of State. The main focus is to retain the sanctity of traditional hand woven textiles, while molding the styles for a more contemporary look. Ganga while highlighting the benefits of India Handloom Brand which is an initiative of the Union Ministry of Textiles for branding of high quality handloom products, said the brand would help the weavers and other artisans to earn more for their socio-economic development. He informed the Handloom Development Department, Handloom Corporation and the Handicrafts Departments would organize Handloom and Handicrafts Expos regularly in different parts of the country for promotion and sale of J&K’s handicraft and handloom products.