Govt promoting MICE tourism in Kashmir

The State Government is making efforts to promote Kashmir as Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism destination which can boost economy of the State.
After 2014 floods Kashmir tourism was the worst hit and it feels hosting conferences and congresses of big business groups will help in revival of tourism.
A major MICE Conference organised by Leisure Corps for HDFC and the guests were mesmerized by famous singer Daler Mehndi.
Naveen Kundu, founder and Managing Director of Leisure Corps, said that Kashmir is the best destination for MICE tourism. “Kashmir needs no introduction. MICE tourism is a new thing and making Kashmir its destinations will help to revive the economy of the State,” he said.
“We are one of those key players of tourism industry who aim to develop, promote and expand tourism, nationally & internationally, with an offering of an unprecedented services and domains in the related sphere”, said Kundu.
Kundu hailed the role played by Tourism Department, Secretary Tourism, Farooq Ahmad Shah and Management of SKICC.
So far, Leisure Corps has held three conferences in the last three months and next conference is scheduled in March.
Managing Director of Mascot Travels, Yaseen Tuman, said that they are focusing on MICE tourism because conference tourism was ignored sector till last year. He said Mascot travels has been promoting and managing high end tourism in Kashmir for decades.
Farooq Shah said that the state has some of the best venues in SKICC, Clubs at Pahalgam, Gulmarg and Sonamarg which have the capacity to host national, international standard conferences and events.

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