I&C Deptt begins implementation of Pashmina Development Project

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The Department of Industries & Commerce has prepared a Detailed Project Report (DPR) for the implementation of Pashmina Development Project in the State.
This information was given at a meeting convened here today to review the progress of Pashmina Development Project. The meeting was chaired by Commissioner Secretary, Industries and Commerce, Shailendra Kumar.
The meeting was informed that the Government of India has sanctioned Rs 50 crore under the Prime Minister’s Development Package (PMDP) for development of Pashmina Craft in Jammu & Kashmir.
“The project aims to provide a holistic development of the world famous Pashmina shawl being produced in the State by undertaking a vertical integration of the Pashmina chain from production of raw Pashmina, manufacturing to marketing, certification, labeling and promotion of Pashmina goods,” the meeting was informed.
Improving the quantitative aspect of the Pashmina fiber, especially in terms of average fiber yield per animal, by distribution of high yielding goats amongst the rearers in Kargil and Leh would also be undertaken.
Efforts shall also be made to further popularize Pashmina goat rearing in non-traditional areas having climatic conditions conducive for rearing of Pashmina goat. Further, in order to increase the production of raw Pashmina by at least 10 ton, high Pashmina yielding goats would also be distributed under this project.
Further, the Government has also proposed Minimum Support Price (MSP) Programme for procurement of raw Pashmina to encourage Pashmina goat rearing activity under the said project.
Skill and capacity up-gradation of the artisans, manufacturers associated with the Pashmina craft will also be focused upon. Keeping in view of the need to develop products which are in vogue, the project has also kept a provision for Design Development and Product Diversification.Promotion of Pashmina labeled products as authentic and genuine through various print and electronic media, providing market linkages to the artisans/ manufacturers and strengthening of State Handicraft and Handloom Development Corporations have also been proposed in the project.
Another project for the artisans that is being funded by the World Bank is the creation of the E-Commerce websites. That project will be implemented through the Handicrafts Corporation of the State at an estimated cost of Rs 5.5 crores.

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