ITC Bingo! launches an exciting new brand ‘No Rulz

Jammu Tawi, February 13
ITC Bingo!, one of the most popular and diversified snacking brands in the country is all set to launch a new brand of innovative snacks – Bingo! No Rulz. The latest offering aims to delight and surprise consumers with its exciting range of multiple shapes of snacks in every pack – a first of its kind in the country! The snack will have four different shapes in a single pack and will be available in three yummy flavours – Cheese, Masala and Tomato.
Speaking on the launch, Hemant Malik, Divisional Chief Executive – Foods, ITC Ltd said, “Bingo! is one of ITC’s fastest growing brands, with a footprint that cuts across the length and breadth of the country. We are confident
that the No Rulz range will be successful in catering to a new set of consumers who’ll get to savour the quality of Bingo! through popular flavours  in multiple snack  shapes. We are confident that the unparalleled consumer franchise created by Bingo! with its other products will reach even greater heights with No Rulz.”  The product will be available across all modern and general trade outlets across North & West India from October in convenient pack sizes of 15g for Rs 5.

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