Kashmiri Saffron Launches in UAE Market Details here :-

With an aim to promote Kashmiri saffron, which recently received the geographical indication tag, in the Middle East, the Jammu and Kashmir government for the first time launched the spice in the UAE market.

A geographical indication (GI) is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. Saffron produced in Kashmir was given the GI tag in July with the objective to put the Valley’s brand on the global map.

Jammu and Kashmir’s Principal Secretary (Agriculture) Navin K Choudhary launched the Kashmiri saffron on Tuesday at the UAE-India Food Security Summit 2020.