Maruti launches NEXA, eyes 2 mn annual sales by 2020

Car major, Maruti Suzuki India Limited (MSIL),  today launched NEXA, its new premium sales channel, in a bid to attain its medium term goal of  achieving two million annual sales by 2020.
NEXA marks the first initiative by an automobile company to go  beyond selling cars and create a new format of retail experience  for the customer.
Inaugurating the facility at the IT Corridor of OMR near Perungudi here, Company Executive Director (Marketing and Sales) R S Kalsi and Senior Vice-President Partho Banerjee told reporters here about 100  NEXA showrooms would come up across India in the next six to eight  months.
They said MSIL had consistently led the industry in terms of  reach, depth and quality of sales and service network. The high  level of customer satisfaction at the network had contributed to  the Company achieving a market share in the range of 45 per cent.
To attain its medium term goal of two million annual sales by  2020, the Company has been taking new initiatives in all areas of  business.
”It is reaching out to new segments of customers emerging in  a changing India. Over the years, MSIL has relied on customer  feedback to introduce new products and create new categories” they said.
MSIL t was also first to offer a bouquet of solutions to  customers (insurance, finance, trade-in of pre-owned cars) at  its dealerships.
The next step is taking the lead in offering customers  experience, through NEXA.
Customer feedback and surveys have shown there is a growing  segment of car-buying Indians who desire and value personal  care, warmth and attention in their car buying and ownership  experience.
They want people, technology, showroom ambience and processes  to come together and offer them a ?premium experience. NEXA was  designed for this segment of customers..
Mr Kalsi said NEXA provides a new experience of hospitality  from Maruti Suzuki. Indian market and Indian society are rapidly  changing and new segments of customers are emerging. We have to  take new initiatives to meet diversifying expectations from our  customers.
Stating S-Cross, ‘India?s first premium crossover’ to have  debuted, was the first car to be sold under NEXA, he said several  new models would be added to both channels as part of the Company’s  medium term goal of  clocking two million annual sales by 2020.
At the launch, nearly 1000 Relationship Managers have been  recruited and trained. This would go up to 2500 in the next  six to eight 8 months.
Many of them are being hired from sectors like aviation,  hospitality and financial services, expanding the talent pool  of the automobile sector, which is another industry-first.

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