Mercedes-Benz inaugurates a world class showroom in New Delhi

New Delhi, December 13
India’s largest luxury car maker, Mercedes-Benz inaugurated a world class dealership in the heart of the National Capital, further strengthening the Three Pointed Star’s presence in the important Delhi market. Silver Arrows’ latest dealership is located in the posh Chanakyapuriarea and will cater to the customer requirement in the Delhi and NCR region.
The luxurious dealership was inaugurated by Roland Folger, Managing Director & CEO, Mercedes-Benz India andTushar Kumar, CEO,Silver Arrows.
Speaking at the inauguration, Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “The national capital has always been the most important market for Mercedes-Benz; contributing nearly 20-25% to our overall sales. With this new dealership, we aim to cater to burgeoning luxury car market in the city. This is the 11th Mercedes-Benz dealership in Delhi, the highest number of dealershipsin a city for Mercedes-Benz India. We are sure that our ever-growing customer base will emerge much stronger in Delhiowing to the opening of new Silver Arrows dealership. Our aim has always been to reach out to our potential customer base.
We feel immense pleasure to come back to the city which has always provided us great brand loyalty which in turn has reinstated our confidence in the market, despite a few challenges in the past.”
Folger further elaborated, “With our ‘Winning’ philosophy for the year 2016, we will be launching 13 new products and 10 new outlets in existing and new markets.
The end of the year will also be very exciting for us with the 13th car launch. We are confident that with a partner like Silver Arrows, we will be able to soar newer heights. Mercedes-Benz has always believed in the growth story of India and the company has been adding value to the narrative of strengthening the brand presence in an emerging market like India.”
Silver Arrows is spread across an area of 6,000 square feet,which promises to be a one-stop luxury destination for luxury automobile enthusiasts.
There will be a total of 10 professionalsto ensure a hassle free brand experience.
The showroom is located atAshok Hotel, Chanakyapuri, Delhi.

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