Mobikwik Redesigns Android App, Claims 3x Faster Transactions

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Gurgaon-based MobiKwik has rolled out a redesign for its Android app, which introduces contextual cards and is claimed to be three times faster than its predecessor.

Atul Goyal, Mobile Ninja at MobiKwik, told Gadgets 360 that its claims were substantiated by speed improvements measured while testing. “We looked at the user journey to complete a recharge, and created a new flow so that tasks can be done really fast,” he said.

The performance improvements are brought about by adding a ‘favourites’ tab on the home screen, which records the user’s frequently recharged numbers and connections and allows faster recharge and bill payments, the company claimed.

The new updated displays cards on the home-screen are contextual in nature, and personalised for each user, MobiKwik said.

A new tab suggests new games and apps relevant to user needs and preferences. “The wallet has become a discovery engine for a lot of users. In the future we will be tying up with a lot of startups to help them find new way to use the wallet,” Goyal added.

Another minor addition to the app lets MobiKwik users specify the purpose behind the money transfer, so that the recipient would know exactly for what reason he or she has been sent the money.

MobiKwik’s wallets for Windows and iOS will be updated soon, the company said.

 

Founded in 2009, MobiKwik claimed a user base of 25 million users with 50,000 retailers in an emailed statement. The company has raised $30.25 million (roughly Rs. 199 crores) in funding so far.

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