MoUD plans to include youths in carrying forward ‘Swacchta Abhiyaan’

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Ministry of Urban Development (MoUD) plans to including the youths of the country to carry forward its ”Swacchta Abhiyaan” initiative through its next set of thematic drives across the country.
It has divided the cleanliness drive in two phases. In the first phase, from August 1 to 15 , NSS, NCC and eco-clubs along with youth volunteers will help sensitise citizens and slum dwellers about safe sanitary practices and decentralised solid waste management. The volunteers would undertake cleanliness drives in various locations of the cities, upload pictures at swachhbharat.mygov.in and encourage the youths to take ‘swachhata'(cleanliness) pledges on the portal.
In the second phase beginning from August 15 to 31, the Ministry will reach out to all sports icons who are ‘Swachh Bharat’ ambassadors, and sports clubs, to take up special cleanliness drives in their cities.
They would participate in “Swachhata runs” along with the citizens and conduct cleanliness drives in sports stadiums.
Additionally, they would urge spectators to maintain cleanliness in stadiums by avoiding the use of plastics.
Through this innovative concept of “Thematic Drives”, the Ministry aims to reinforce the message of the ‘Swachh Bharat’ Mission, in a focused manner across different areas.
These initiatives would help in increasing awareness and participation from all the sections of the society.
The last thematic drive was conducted between July 16 and 30 and saw countrywide participation from the citizens.

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