A Valentine’s Day gift is definitely expected, with one in seven women saying they would even break their relationship if they do not receive a Valentine’s gift this year.
It is rather motivating for married women to note that 41% of married men pre-plan for Valentine’s Day as compared to 31% unmarried men who prepare in advance for their girlfriends. Ashish Chandani, COO & Co-Founder, Giftease.com talks about how the brand is gearing up for a successful Valentine’s Day, “Valentine’s Day is among the largest peaks for us, in terms of traffic and sales, and hence we decided to do an extensive study on the behavioural patterns expected this year.
Valentine’s Day celebrations are no longer just a Metro phenomenon; it has taken root even in the Tier II and Tier III towns. While flowers and chocolates have been all-time favourites, the largest growth is in the customized gifts and
naughty gifts categories