PNB Metlife launches first ever Virtual Reality Customer Service Platform-Converse

Newspoint Bureau
Jammu Tawi, December 20
PNB MetLife, one of India’s leading life insurance companies, announced the launch of conVRse, a first-of-its-kind Virtual Reality (VR) based customer service platform. The conVRse was inaugurated by T S Vijayan, Chairman, Insurance Regulatory and Development Authority of India (IRDAI) along with Nilesh Sathe, Member Life IRDAI in the presence of Tarun Chugh, MD & CEO, PNB MetLife at the company regional office in Hyderabad.
Speaking on the occasion, T S Vijayan, Chairman IRDAI, said, “My tryst with technology goes back to the early days of LIC. I believe that the core target audiences for Life insurance are the young people. We need to create innovative engagement modules through gaming or interactive format to target that group and excite them. As a regulator our concern is that the customer gets the best service even in the remotest of locations. My vision is to automate the entire customer experience from sales, KYC, post sales on versatile platforms. I compliment PNB MetLife for doing this.” At the occasion of the launch, Tarun Chugh, Managing Director, and Chief Executive Officer, PNB MetLife said: “Our ongoing investment in technology underscores our philosophy to support continuous innovation and customer centricity. We are delighted to bring this ground breaking technology – conVRse to our customers and revolutionize the concept of customer service for the 21st century”. Mr. Chugh further added: “The next phase of innovation for the life insurance industry is dawning, and we are proud to be leading from the front. I would like to thank the IRDAI for their support and guidance on bringing this innovative solution to our customers in India.” conVRse is an experiential virtual reality platform built in collaboration between MetLife’s innovation center – LumenLab in Singapore and PNB MetLife in India. This is the first time that virtual reality is being used in the insurance industry to benefit the customers’ directly through superior experience and availability of experts. It aims to provide a differentiated, immersive and a personalized experience to the customer through the VR headset available in 15 PNB MetLife branches across 10 cities.

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