Priya reviews functioning of JKTDC

Minister of State for Education, Technical Education, Culture, Tourism, Department of Horticulture, Floriculture and Parks Priya Sethi today laid thrust on developing the state owned JKTDC properties as a ‘statement brand’ in the Hospitality sector. She said this while chairing a meeting to review the functioning of Jammu & Kashmir Tourism Development Corporation (JKTDC). The Minister took account of the performance by JKTDC in the Jammu division including the status of infrastructure, facilities provided and allied facilities like transportation, sightseeing tours, cultural events organized etc. The Minister said that we are facing stiff competitions from other key players in the market adding that stress should be on providing state of art facility to the tourists and make their stay comfortable. “The tourists these days are well travelled and want an array of options to choose from, be it in cuisines or the rooms to stay. JKTDC properties are located in the best sites possible; we need to build on that advantage and create a trade mark in the market with our excellent service standards and the ‘best value for money’ deals available in the market to the people” she added.
Managing Director JKTDC Dr. Shahid Iqbal Choudhary gave a detailed overview of the physical and financial achievements of the organization and informed about the projects recently accomplished by the JKTDC including that of Corporate Office TRC Srinagar, Pahalgam Club & Convention Centre, and reconstruction of Zaiqa Guest House & Restaurant Tangmarg.
The JKTDC also had New Additions in properties in Leh-Ladakh consisting of three buildings: Guest House, Tourist Bungalow & Club House and Chenab View Hotel & Restaurant in Jia Pota in Akhnoor Sector comprising of 06 Rooms of AC & Non-AC category, Restaurant & a Banquet Hall.
The chair was further informed about the future projects of the corporation including construction of Royal Block in TRC Srinagar with an estimated project cost of Rs 800 Lakh. The project includes 30 Premium Double-Bedrooms, Gymnasium, Laundry, Library, Open Air Restaurant, Parking in Ground Floor apart from other basic facilities and is expected to be completed in 18 months time. The Minister was also informed that the corporation has recently completed the redesigning of JKTDC website and developed JKTDC Android App for enquiry & booking both of which will be launched shortly.
Among others General Manager, Area Managers, Project Managers of JKTDC were also present in the meeting.

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