Shah Rukh Khan’s next film Dilwale is possibly the biggest film lined up this Christmas. Despite the clash with Bajirao Mastani, this Rohit Shetty directorial venture which also stars Varun Dhawan,Kriti Sanon and Kajol is already making waves, when it comes to the marketing and promotions.
Which has powerfully zoomed into the distribution market with Dilwale has now struck a golden deal. Although this isn’t a first for SRK and his RCE team, they have managed to enter into a strategic alliance with TV network Multi Screen Media (MSM) to explore opportunities related to digital, television and film content. How much did the deal bring? “A whopping Rs 60 crore,” a source revealed to a leading daily.
MSM has acquired the satellite rights for SRK’s Dilwale and the deal also covers the same for his next two-three films lined up with the production house. In total, the RCE team has cracked a deal of Rs 220 crore. Dilwale‘s music rights had been sold at Rs 19 crore, the highest for any Hindi film ever. Now this marketing move is definitely going to bring in a lot more smiles in the team.
Given that it’s a Rohit Shetty entertainer, the film has tremendous buzz and also now that it’s releasing during the holiday period, the film is expected to bring in huge moolah at the box office. Despite an unfortunate clash with Sanjay Leela Bhansali’s Bajirao Mastani, the film is on its way to become one of the biggest grossers in Bollywood. As of now, the producers will be might pleased with the return on their investment, which also means that the film, by no means will fail to recover their budget.