Cochlear’s Global Hearing Ambassador and legendary Australian Cricketer, Brett Lee visited the city today, to work together with Shri Mata Vaishno Devi Narayana Superspeciality Hospital and continue the mission of spreading awareness on hearing impairment.
The World Health Organisation (WHO) states that over 466 million people worldwide suffer from hearing loss, which is almost five percent of the world’s population. As per the 2011 census, India has more than 50 lakh citizens who suffer from some form of hearing loss.
Sharing his experiences Brett Lee said, “Today, hearing loss is a grave public health concern. Around 34 million children across the globe suffer some form of hearing loss and India has a big population of this. I want to help make sure, that anyone who is living in this world can experience the sounds of joy! Everyone must be able hear the voices of loved ones, family and friends. Parents and family members must not ignore the smallest signs of hearing loss and should take speedy action if diagnosed. Over the past few years, I have personally witnessed how a Cochlear Implant takes a person from silence to sound. It is a life changing moment!”
A large population of hearing impaired, especially the Indian youth; results in a severe loss of productivity, both physical and economic. Unaddressed hearing loss poses a high cost for the economy globally.
Speaking about the hospital’s contribution, Simrandeep Singh, C.E.O, SMVD Shrine Board, stated, “Helping people hear and live a happy life is one of the most priceless and noble deeds. We are proud to be associated as a centre conducting Cochlear implantation which helps children and young adults fly high and achieve their dreams. We have been extending financial support to needy families and we promise to continue supporting this cause.”
Hearing loss is an invisible problem since it cannot be seen and hence does not get the attention it requires. 27,000 plus children are born deaf in India every year, which delays development of speech, language and cognition. This hampers the child’s education, career and entire life, he said.
Despite these appalling numbers, most commoners are totally unaware about hearing loss, its impact and advanced remedial options that are available, he added.