Tata Motors introduces new Tata Xenon Yodha range of pick-ups

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Mumbai, January 3
Tata Motors today launched its first product of the year, the new Tata Xenon Yodha, in the presence of its newly-appointed brand ambassador, Akshay Kumar.
Setting new benchmarks in the pick-up segment, the new Tata Xenon Yodha is suitable for a wide range of commercial applications a rugged, comfortable, safe and stylish work horse, characterised by everyday practicality, high levels of performance and lowest operating cost.
The Tata Xenon Yodha comes with impressive features that gives it a competitive edge among other pick-ups. The smart pick-up is available in multiple variants – 4×2 & 4×4 and in single and double cab options. Powered by a common rail diesel engine, the new Tata Xenon Yodha delivers high power and torque, for varied business requirements, for ease of day-to-day operations.
The new Tata Xenon Yodha is an ideal solution for diverse commercial usage transporting agri-produce (Fruits & vegetable), poultry, fish, milk, a cash van,a service support vehicle at construction sites. etc. Announcing the launch of the new Tata Xenon Yodha, Ravi Pisharody, Executive Director Commercial Vehicles, Tata Motors, said ”With the introduction of the new Tata Xenon Yodha, we at Tata Motors have a new range of smart pick-ups, which offers customers with a winning combination of high profitability and lowest total cost of ownership.
Besides bolstering our presence in the growing pick-up space, the new Xenon Yodha will also enable us to partner existing mini-truck customers, aspiring the next phase of growth, to upgrade to a reliable stylish pick-up particularly in the post GST regime and on the back of improved road infrastructure, which will see the hub and spoke model of distribution, become more and more prominent. The new Xenon Yodha is an ideal work horse for diverse commercial usage and with this new range, we are confident of extending our lead in the light commercial vehicle category, complementing the success and popularity of the Tata Ace range of small commercial vehicles.

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