March 28:TI Cycles of India, one of the leading bicycle manufacturers in India, and a part of the Murugappa Group, together with Harbhajan Singh & Sons today launched it’s brand new bicycle retail format “Track & Trail Sport” in Jammu. The retail store which will have a whole host of cycles ranging from as low as INR 2,500 to as high as INR 250,000 will be available for cycling enthusiasts in Jammu. The store has been inaugurated by ______________ and _______________ in the presence of Mr. Balvinder Singh – Franchisee and owner of Harbhajan Singh & Sons and Mr. Sheriyar Unwalla – Retail Head of TI Cycles of India.
This launch marks the entry of TI Cycle’s new retail avatar which is a “One stop shop for all one’s cycling needs” – be it purchasing or servicing of bicycles, fitness equipment, spares and accessories, renting of bicycles, hub for organized rides and more. The store will offer a whole host of features and services that are unheard off in the bicycle industry – be it test ride bikes, bike fits, easy EMI options, replacement bikes and others.
Speaking on the occasion Mr. Balvindar Singh, owner of Harbhajan Singh & Sons said, “We are very excited to launch the first Track & Trail store in Jammu. There is a growing passion for cycling in the region and the Track & Trail store, with it’s wide range of products will help propel the sport in the region. We have been associated with TI Cycles for a long time and this new partnership will add a distinctive advantage to the bicycle market in Jammu. Moving forward, our focus will be to grow the performance bike segment in line with the needs of the consumers.”
Mr. Sheriyar Unwalla, Retail Head of TI Cycles of India said “The company is shifting it’s focus from selling bicycles to selling cycling as a sport. Gone are the days where cycles were considered as a mode of transport for those who could not afford a motorcycle or car. Many people are now taking to cycling for recreation, health, sport or even as a choice of commute. The benefits of cycling for individuals and the environment we live in are immense and as a responsible organization, we try our best to support and grow passion for cycling through consistent new product launches, innovation and technologies. We are sure Goldy (Mr. Balvinder Singh), will help take the experience of cycling to the next level with the new Track & Trail store and we wish him all the best.”