Twitter launches new feature ‘Video App Card’

New Delhi

The popular micro-blogging and networking site Twitter on Friday launched a new feature called ‘Video App Card’.

Twitter’s new feature will allow the app makers to advertise their products via a video on the site.

Ivan Santana, product manager at Twitter, in a blog post says “Starting today, advertisers can now use the power of video to promote their mobile apps on Twitter”.

The Video App Card will show people a preview of the app, resulting in a more educated and more qualified user joining as a subscriber, according to the San Franciso-headquartered company.

“In beta, we saw that this highly engaging format helped some advertisers nearly triple their conversion rate from app click to install,” Santana said.

He further added that the new feature autoplays in timelines, giving the app maker an opportunity to engage their audience with attention-grabbing content at all points throughout their day.

The company is offering its entire suite of targeting tools, including interest, keyword, device, location, and tailored audiences to ensure that the app maker reaches people most likely to be interested in their app, at just the right time.

Nearly, 82 percent of users watch videos on Twitter, and 90 percent of video views are on mobile devices, as per Twitter`s research.

The new feature will surely please the advertiser but likely to annoy some users as it will autoplay on your Twitter’s timelines.

Video App Cards is now available to all advertisers promoting mobile apps via Twitter.

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