On the instructions of Avny Lavasa, IAS Commissioner, Jammu Municipal Corporation & under the supervision of Ashish Kumar Gupta, Joint Commissioner (A) the field staff led by Tinna Mahajan, Secretary launched a drive vigorously against the advertisement displayed illegally in the different areas falling within the limits of Jammu Municipal Corporation.During the drive that is continuing since last week 10 no’s of truck loads of illegal advertisement materials have been removed which have been erected & displayed unauthorisedly upon public places in violation of Advertisement Policy 2010.
In the conversation with the Secretary, JMC she addressed that it has been noticed that some hoardings, sign boards, posters, banners, bill boards have been displayed & installed on public places/ private buildings within Jammu Municipal limits in total disregard to the rules / laws and in violation of the advertisement policy 2010 without seeking any prior permission from the Corporation.
The installation of such illegal hoardings, sign boards, posters, banners & bill boards deface the property, buildings and walls of the city and are also constant threat to pedestrians and traffic safety. As per the advertisement, “Whenever any advertisement is displayed in contravention of section 116 of the J&K Municipal Act 2000, the same is actionable as per provisions of section 119 and 384 of the J&K Municipal Act 2000 with fine which may extent to Rs. 5000/- and with a further fine which may extend to Rs. 1000/- for every day during which the offence continues.
The Jammu Municipal Corporation appeals to the general public to remove all such hoardings, sign boards, posters, banners, bill boards & pole kiosks installed illegally failing which action will be initiated against the offenders and further contravention of the same shall attract penalty against such defaulters.